OUR MISSION SINCE 2014: SIMPLE, NO-FUSS WEIGHT LOSS.

OUR MISSION SINCE 2014: SIMPLE, NO-FUSS WEIGHT LOSS.

Let’s be honest! We've all had the need or desire to shed a few pounds. Why should it be a big deal? At So Shape, we strive to provide solutions without the lectures. Through the Weight Loss Challenges and many other innovations to come, we’ve got your back!

Let’s be honest! We've all had the need or desire to shed a few pounds. Why should it be a big deal? At So Shape, we strive to provide solutions without the lectures. Through the Weight Loss Challenges and many other innovations to come, we’ve got your back!

OUR STORY: INNOVATIONS
BY AND FOR FOOD LOVERS.

Raphael has always been...a tad plump! And Steven, a pharmacist, has always had a passion for nutrition. While trying to stay trim, the two friends tested the low-calorie meal replacements available in stores: the only products that everyone claimed could potentially lead to weight loss. In theory, they worked perfectly. But in reality, they lacked the variety and taste, and they were not practical enough to work in the real world.
That's why they decided to create – after enlisting the help of the France's top food scientists – the So Shape Challenge: 5, 14, or 28 days of tasty meals, featuring a variety of flavors to help you really stick to it and reach your goal.

What followed was:
- 400K consumers with 20+ million meals sold
- 300K followers on Instagram
- 1.1M followers on TikTok
- An award for innovative packaging

We believe the quality of our products is unmatched anywhere else on the planet. Woot!

SAY NO TO FADS AND YES TO SCIENCE.

At So Shape, our commitment is simple: we base our product development on formulating tasty products with a nod to the latest scientific advice, including clinical studies published by the National Institute of Health (NIH). We don’t exploit trends; we believe in balance and simple, no-fuss solutions that are practical.

NO MORE SCAMS.

According to the latest scientific advice including clinical studies published by the National Institute of Health (NIH), low-calorie diets with full-course meal replacements like So Shape can lead to weight loss by replacing two of the three conventional meals per day. So Shape is the ideal way to avoid ineffective and even misleading miracle solutions such as:

  • Weight-loss teas.
  • Juice detoxes.
  • Pills.
  • Sweat wraps.
  • Extreme methods.
  • Restrictive, impossible-to-stick-to diets.
  • Single-food diets leading to nutrient deficiencies.
  • Weight-loss teas.
  • Juice detoxes.
  • Pills.
  • Sweat wraps.
  • Extreme methods.
  • Restrictive, impossible-to-stick-to diets.
  • Single-food diets leading to nutrient deficiencies.

THE DOABLE DIET.

Stop slowing your progress down with impossible goals and tasks. You don’t have to feel guilty for wanting it easy. Discover the smarter way to reach your body goals!

Before
So Shape

With
So Shape
You need to actively think about it all the time.

Simple method: you either have a So Shape meal or you’re free.

You need to prepare meals before work.

No need to cook beforehand to eat at work. 

You always eat the same.

You enjoy one rule-free meal a day.

You’re forbidden to eat some foods.
No food is forbidden.
Failure.
A plan for success!
  • +400,000
    consumers
  • 15
    countries
  • +20 million
    meals delivered

NO MIDDLEMAN.

Before So Shape, innovation in dieting was at a standstill! Many manufacturers sacrificed quality to remain cheap and keep large-scale distributors in business. And Internet gurus sold expensive methods that taught us the same things over and over again, perpetuating the cycle of guilt without offering any concrete solutions.

At So Shape, we believe in working directly with you, without a distributor, to create better products at the right price, tasty enough to be enjoyed without complicated methods.

LOVE & INNOVATION.

Since 2014 we relentlessly hunt down every single pain of the dieting experience to make it easier and easier, until we reach 100% seamless weight loss! Our secret? We care deeply about doability in real life.

January 2022

New dishes show up in the US Market: Veggie Bolognese, Mac & White Cheddar Cheese and Truffle Pasta!

June 2021

European Shapers discover a brand new delightful dish: Truffle Pasta!

October 2020

Chocolate bars hit the European market, setting the bar high. And our sense of humor very low.

January 2019

Banana Chocolate joins the product lineup, and it's as good as a warm pancake on a winter afternoon.

September 2018

- Mushroom Risotto and Chili Sin Carne arrive on the scene. Curry Risotto and Veggie Bolognese get a little makeover.

- Sweet flavors get a cut in sugar and even more protein!

June 2018

Arrabbiata Pasta is born, Pesto Pasta and Mac & Cheese get a facelift.

October 2017

The Pumpkin and Chestnut soup arrives to the delight of forest lovers and campfire fans.

September 2017

Hidden in the list of flavors released in 2017 is So Shape’s soon-to-be best seller: Coco Choco – Salted Caramel – Hazelnut – Brownie – Mac & Cheese.

March 2017

Mug Cakes steal the scene at our work breaks.

July 2016

Sugar-free Smart Chocolate Chips arrive to spiff up breakfasts and yogurts.

June 2016

- So Shape changes the cereal game with Smart Granola!

- A little brother joins the family: Chocolate Muffins Mix.

April 2016

Vanilla Muffins Mix are born. Nice and hot.

December 2015

The big arrival. Curry Risotto, Veggie Bolognese, Mint Chocolate, Lemon Cheese Cake, Speculoos and Cookie Cream invade our cupboards to offer a variety of delicious experiences.

November 2015

What to eat the morning after a Challenge? Zero Sugar Smart Pancakes are here!

June 2015

Soups show up to prevent a sugar overdose! Tomato and Garden Vegetable soups are born.

??/????

We forgot the date but it’s somewhere around this time: our flavors go gluten-free!

April 2014

The beginning: 2 founders, some sleepless nights and 5 sweet flavors.