OUR STORY: INNOVATIONS
BY AND FOR FOOD LOVERS.
Raphael has always been...a tad plump! And Steven, a pharmacist, has always had a passion for nutrition. While trying to stay trim, the two friends tested the low-calorie meal replacements available in stores: the only products that everyone claimed could potentially lead to weight loss. In theory, they worked perfectly. But in reality, they lacked the variety and taste, and they were not practical enough to work in the real world.
That's why they decided to create – after enlisting the help of the France's top food scientists – the So Shape Challenge: 5, 14, or 28 days of tasty meals, featuring a variety of flavors to help you really stick to it and reach your goal.
What followed was:
- 400,000 consumers with +10 million meals sold
- 300,000 followers on Instagram
- 500,000 followers on TikTok
- An award for innovative packaging
We believe the quality of our products is unmatched anywhere else on the planet. Woot!
They lacked the variety and taste, and they were not practical enough to work in the real world. That's why they decided to create – after enlisting the help of the France's top food scientists – the So Shape Challenge: 5, 14, or 28 days of tasty meals, featuring a variety of flavors to help you really stick to it and reach your goal.
What followed was +10 million meals sold, 300,000 followers on Instagram, 300,000 consumers, an award for innovative packaging, and world-class French innovation: we believe the quality of our products is unmatched anywhere else on the planet. Woot!
SAY NO TO FADS AND YES TO SCIENCE.
At So Shape, our commitment is simple: we base our product development on formulating tasty products with a nod to the latest scientific advice, including clinical studies published by the National Institute of Health (NIH). We don’t exploit trends; we believe in balance and simple, no-fuss solutions that are practical.
NO MORE SCAMS.
According to the latest scientific advice including clinical studies published by the National Institute of Health (NIH), low-calorie diets with full-course meal replacements like So Shape can lead to weight loss by replacing two of the three conventional meals per day. So Shape is the ideal way to avoid ineffective and even misleading miracle solutions such as:
THE DOABLE DIET.
Stop slowing your progress down with impossible goals and tasks. You don’t have to feel guilty for wanting it easy. Discover the smarter way to reach your body goals!
You need to actively think about it all the time.
Simple method: you either have a So Shape meal or you’re free.
You need to prepare meals before work.
No need to cook beforehand to eat at work.
You always eat the same.
You enjoy one rule-free meal a day.
You’re forbidden to eat some foods.
No food is forbidden.
A plan for success!
Before So Shape, innovation in dieting was at a standstill! Many manufacturers sacrificed quality to remain cheap and keep large-scale distributors in business. And Internet gurus sold expensive methods that taught us the same things over and over again, perpetuating the cycle of guilt without offering any concrete solutions.
At So Shape, we believe in working directly with you, without a distributor, to create better products at the right price, tasty enough to be enjoyed without complicated methods.
LOVE & INNOVATION.
Since 2014 we relentlessly hunt down every single pain of the dieting experience to make it easier and easier, until we reach 100% seamless weight loss! Our secret? We care deeply about doability in real life.
- Sweet flavors get a cut in sugar and even more protein!
- A little brother joins the family: Chocolate Muffins Mix.